A PARADE for women with fuller figures will be staged for the first time at Melbourne’s fashion week.
Fashion chain City Chic, whose clothes go up to size 24, will hold the parade as part of the daily Sidewalk shows at Federation Square.
And models will be encouraged to munch on healthy food for the daytime shows, just as they already are at the high-end, night-time haute couture parades.
A gourmet caterer has been enlisted to dish up substantial meals, including kangaroo, salmon, club sandwiches, and fruit for all models at the L’Oreal Melbourne Fashion Festival from March 14-20.
Darrianne Donnelly, whose BGM agency models will star in the City Chic show, said they would be bold and sexy.
“We have always pushed for this … we are over the moon,” she said.
BGM is holding a search to find an everyday girl to walk in the parade.
Butterfly Foundation CEO Christine Morgan said she was encouraged by the festival’s commitment to represent real women on the runway.
“It is extremely important for people to be able to identify with fashion so that they are not excluded when shopping for their favourite clothes,” she said.
“Bright new initiatives like these are the first step to changing behaviour and creating positive body image within our community,” she said.
Festival creative producer Yolanda Finch said it was a demanding week for the models, and they needed sustenance.
“You don’t get a beautifully shaped body by not eating, it’s a total fallacy,” she said.