Embody Denim / Embody Clothing
The market for denim has been revolutionised for curvy voluptuous women, and finally the search is over for the perfectly designed denim and stylish clothing that compliments and sculpts every curve.
Embody Denim was created in 2006 when Natalie Wakeling Australia’s most successful plus-size fashion model was introduced to a wide range of denim when she was in New York City. She started out with designing an exclusive high-end range of jeans for curvy women, which has since evolved into a successful full fashion range.
With an amazing range of designs and fits, Embody Denim is the premium fashion range for women size 8-18.
Betty Diamond Swimwear
Helen Hooper – the designer of Betty Diamond – wanted a change.“I was just so sick of skimpy Lycra bathers, which if I could find any that fitted me, wore out before the summer was even over, so I decided to rethink women’s swimwear.”
It took her 2 years to find the right fabric (it’s strong and made here in Australia), research sizing (they measured many many women), get the patterns right (thanks to all the friends and friends of friends who gave their time to get pinned and fitted) and to learn about some of the mysteries of the manufacturing process – a very interesting, creative and ongoing journey.
Betty Diamond was quietly launched in 2009. They’re small and growing well – they print their our own fabric, and manufacture in Sydney – the response has been thrilling! It’s very exciting to be part of the ground swell of women, reclaiming their real beauty and celebrating the curves and shapeliness of the female form. Our very own Laura Wells is the model for Betty Diamond, and we are thrilled to support such a fantastic brand.
City Chic
City Chic aims to help change the face of retailing for gorgeous curvy women everywhere. From the acceptance of hot on trend fashions for sizes 14+ to designer collaborations and history making fashion events. Not only is the city chic woman bold, sexy glam and chic, but she is fun, fashionable, and fearless. With a hectic lifestyle and a passion for fashion she is not defined by the way she looks but the way she feels and embraces her curves. She need not feel left out as we are here to show you that “fashion” is not only for the “skinny”.
The four elements that make this brand are:
BOLD: Are the hottest fashion styles we drop online weekly, for the curvy diva who wants to push the fashion boundaries and loves looking hot with what she’s got.
SEXY: Whether it’s a little black dress or a hot outfit for turning heads in the club; sexy is one thing we know a curvy girl never needs to be taught.
GLAM: If your style is timeless sophistication, Hollywood glam or young and fun you have no need to look any further for special event dressing.
CHIC: Is all of our denim wrapped up in one little word, figure flattering in every cut imaginable.
BGM works with City Chic to regularly conduct national model searches to find the next top plus-size model.
My Size
Since 1981, My Size has been catering to the style and comfort needs of fashion conscious 14+ women. It is their goal to make every My Size customer looks and feels fabulous in their clothes – because they know that fashion is not just about how you look but also about how you feel regardless of what size you wear.
Their design team regularly travels to the fashion capitals of the world in order to keep up to date with the latest trends. That said, they also stock a number of classic pieces that never go out of fashion and are simply updated to new season colours.